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Great Lakes Daily News

Surfing culture makes Sheboygan the ‘Malibu of the Midwest.’ A WPR reporter tried it himself.

Aug 1, 2025 | Daily News

A business in Sheboygan, Wisconsin’s “Malibu of the Midwest” is known for being the state’s first surf shop. People have been surfing on Lake Michigan since the early 1950s, and Sheboygan surfers began forming surf clubs by the ’60s, though the city did not have a surf shop until 1998. Read the full story by Wisconsin Public Radio.


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